Irene Pomares Gómez studied Translation and Interpreting (EN-ES-FR) at the University of Alicante. She then specialised in linguistics with a Master’s Degree in Language Science and Hispanic Linguistics from the UNED. Shortly afterwards, she joined the Linguistics Department at the University of Alicante as an associate professor, a role she combined for four years with her work as a content marketing professional. She is currently a PhD student at the University of Vigo, where her research focuses on semiotics and the analysis of persuasive strategies in the food industry.